Scott McMurray and Adam Aitken In a Frenzy over fish on the wharves at Hobart’s Elizabeth Street Pier.

Success brings fame but as the pair lament: “Working in this industry is a lot harder and a lot less glamorous than it looks. Even when you’re the owner you may still have to ‘muck in’ and get dirty. If the cleaner doesn’t turn up for work, guess who has to do it?”

Don’t be deceived. These happy owners finish on a positive note: “If it’s successful, it can be extremely uplifting and rewarding.” Keep on reelin’em in, guys.